Good texts alone are not enough in the visual world of social media. On most platforms, video is the medium of the future. If you feel that, despite all your team's efforts, there is no response on your social channels, professional video content could be the key. High-quality social media videos build a bridge between your message and the target group, arouse emotions and encourage engagement. Whether for recruiting, stakeholder communication or specific sales marketing: social media videos create the first impression, even before a customer has had their first conversation with you or your sales team.
In the dynamics of social media marketing, well-thought-out and professionally told stories are crucial. Our recent projects, from the visual representation of complex industrial processes to authentic testimonials, underline precisely this claim. They not only offer insights, but also position companies effectively in the digital space. Whether it's about convincing potential customers or attracting talented applicants - high-quality video content is the key to standing out in the flood of information and making real connections.
Whether for LinkedIn, YouTube or Instagram: Videos for social media have one thing in common: the target platforms have high demands on regular publication. Our goal in working together is to give the content a clear strategic foundation and to ensure the highest possible efficiency in the production of your social media videos. Since it is completely inefficient to block your operational processes every week or even every day by filming for social media, we have developed a production system with which we ensure a high output with minimal disruption to your main business. In addition, in strategic sessions and as part of our production process, which has been optimized over the years, we develop exactly the content with the highest level of adherence to deadlines that will help you with your communication issues.
For successful social media video marketing, it is crucial that you and we as your content marketing agency know your target audience well. Analyze the demographics, interests and behaviors of your potential viewers. Based on these insights, we can develop a solid content strategy that is precisely tailored to the needs and interests of the target audience. We plan your content in advance and create an editorial calendar to post regularly and consistently. A mix of short videos for platforms like Instagram Reels and longer videos for YouTube can help you serve different viewer preferences.
We'll help you choose the right social media platforms based on where your audience is most active and optimize your content accordingly. If you're in e-commerce, Instagram videos are perfect for presenting your products in a visually appealing way. For detailed instructions and tutorials, how-to videos on YouTube are ideal. We'll help you adapt your videos to each channel, both in terms of format and style, as well as technical requirements such as resolution and subtitles. Use the unique features of each social media channel, such as Instagram Reels or YouTube Shorts, to maximize your reach.
A good social media video should always include a clear call to action. We support you in encouraging your viewers to like, comment, share or subscribe to your channel. Active community management is also important: We help you respond to comments and messages to build and maintain a relationship with your community. Use feedback and suggestions to improve your future content. This will promote loyalty and trust in your brand and effectively support your video content marketing.
If you are looking for a strong partner to develop and produce your videos for social media, let's talk. We understand your social media platforms and together we will find the narrative that will convince your target group and help you move forward - be it in sales or with content to recruit skilled workers.
To get the most out of your social videos on the various social networks, it's important to know the specifics of each channel. YouTube videos are great for longer video content that offers in-depth information and tutorials. Users on Twitter, on the other hand, prefer short and concise clips that are quick to consume. With the right tools, you can efficiently create and edit your videos to adapt them to the specific requirements of each network. Whether on YouTube, Twitter or other platforms, we'll help you design your video content to achieve maximum impact and engagement.
Why is social media video strategy so important? Unlike a single video on your website, it's crucial to always think in terms of multiple videos on social media and plan them in formats, rather than just video by video. By creating regular video formats, you can build a stronger connection with your audience and continually provide relevant content. Whether on YouTube, Twitter or other platforms, we'll help you design your video content to achieve maximum impact and engagement.
A channel promise gives a user a clear idea of what to expect from your channel and helps turn one-time viewers into loyal followers. Such a promise could be that your channel regularly publishes tips on a specific topic or provides special insights into everyday working life. By consistently delivering high-quality content that is tailored to the needs and interests of the target group, you build trust in your channel. We support you in this by always aligning our video productions to present a compelling channel promise. If you already work with other agencies - e.g. brand agencies - we will consult with them to use their know-how for your channel promise.
Video on social media is becoming increasingly important and plays a central role in social media video marketing. Users expect high-quality content that is both informative and entertaining. Platforms such as Instagram and LinkedIn offer numerous opportunities to reach a wide audience through videos. One tip: Use Instagram Reels to quickly build reach and attract new users. Another tip: Use this reach to enter into dialogue with your target audience with live videos directly from your mobile phone. These live videos can be a valuable addition to your regular, professionally produced videos. This way you maximize your presence and interaction on social media and ensure that your content always gets the attention you want.
No, as a social media video production company we offer you a wide range of different modes of collaboration. From a framework agreement to the production of a series of videos to a single video, if it makes sense for you.
The users on each platform are different. Nevertheless, they all have one thing in common: they want to consume the information you provide them with quickly and in an interesting way. It's no wonder that Reels on Instagram are the medium with the best reach and views. In most cases, video is a very high-performance medium for companies because no other has such a high information density. The decision is more about how to create the videos. We advise you throughout the entire collaboration process.
Of course, that actually makes a lot of sense. But it's important to remember that each communication channel highlights different facets of your content. We have a lot of experience in this and can give you lots of tips.
In contrast to text or images, video is much more multimodal. This means that in addition to the content level and the image level, we also have the sound level in the film. This allows us to work with moods in a completely different way than with other media. The psychologists who study what users really want to see on social networks know this. And that is indeed videos. Due to the information density, but also the emotional depth of this medium.
Very important. A clean hook, but also a good lead into the punch line of your content is crucial. That's why we always make sure that the content fits well with the strategy and the client company.
The optimal length varies by platform. On Instagram and TikTok, short videos often work best, while on YouTube, longer formats can be successful. We'll help you find the ideal length for your target platform.
There's no guarantee that your content will go viral on social networks, but some strategies increase the chances: an attractive thumbnail, relevant hashtags, a captivating opening and sharing on multiple platforms. But even without tools, you can use the networks' measurement options to see which content was well received and how, and produce more of it.
Storytelling is crucial to captivating viewers and building an emotional connection. A well-told story can keep viewers engaged longer and increase engagement.
The videos are the manifestation of your brand in the social media strategy. Because they make your company truly tangible. In our work, we pay attention to the fundamentals of your brand and work out these values in the productions.
Does your LinkedIn or Instagram channel deserve the best videos? Then use our contact form to request your social content project. We will be happy to advise you on the planning and create an offer for you to achieve your marketing goals and reach the users who are relevant to you.