If you want to get to the heart of a complicated product or offer in just a few minutes, explainer videos are the key to effective communication with your target group. Explainer videos offer you the opportunity to present topics that would be difficult or impossible to implement in a real film. An explainer video, on the other hand, makes even abstract topics, concepts or ideas tangible for your viewers in a simple and easy-to-understand way.
An explainer video can provide great added value in many use cases. Take a look at how our customers use animated videos to convince their target group of the benefits of their products and services:
Explainer videos are not only an excellent way to improve internal communication in companies and make training more efficient. They are also an effective tool for successfully positioning your topic in online marketing. As an explainer video agency, we ensure that you can get your message across in the right way with a style that precisely matches your issue and your corporate design, from motion graphics to scribble video, photorealism or illustration style.
The advantages of an individual explanatory video are obvious: they make it possible to convey complex facts in the shortest possible time and in an appealing way. In addition, our aim is always to create a deep connection to your company or brand with a captivating story that offers both informative and emotional value for the viewer.
By using this type of video, you can show your audience clearly and quickly how a product works, what a service does or what advantages a concept offers. The understandable presentation of complex information in the context of a comprehensible story is what makes a good explainer video, as you get it from us. We are your partner for the creation of your video and accompany you from brainstorming and style development to implementation. Throughout the entire process, we make sure that your explainer video achieves the best effect through a successful combination of storytelling, animation and soundtrack.
How do we create an explanatory film that conveys your message in an appealing and understandable way? Our creative team works with dedication and professionalism to find a style, animation, soundtrack and individual style that matches your corporate design. Here is an overview of our process in four steps:
We start by defining the target group, gathering information on the issue and integrating the video into the marketing concept. We then define the topic, create the off-speaker text, specify the fade-ins, determine the length and goal of the video as well as the desired output formats.
In this phase, we focus on the visual realization of the video. Based on the approved storyboard and style frames, our experts animate the graphics, text overlays and characters. Sound is not added at this stage so that we can focus on the visual aspects. As soon as the animated version of the video has been approved, we move on to the next and final phase of the project.
In this phase, we focus on the visual realization of the video. Based on the approved storyboard and style frames, our experts animate the graphics, text overlays and characters. Sound is not added at this stage so that we can focus on the visual aspects. As soon as the animated version of the video has been approved, we move on to the next and final phase of the project.
Finally, we create an off-speaker casting, take care of the dubbing and the sound design. Finally, we export all desired versions and, where appropriate, image exports for the successful use of the video.
You can see how versatile an explainer video can be in your marketing and sales. So ask us directly about your project!
The styles of an explainer video differ greatly depending on the application. The decisive factors here are the topic, the available assets and the location of the subsequent playout. A motion graphic video describes a video style in which moving graphic elements in the corporate design communicate topics and information in a visually appealing way. Motion graphics are the easiest type of explainer to implement from a technical point of view.
The whiteboard video style is often used when complex topics are developed and recorded step by step on a virtual or real whiteboard in the course of the video. This style was very popular a few years ago, but today whiteboard animation is used less frequently in advertising, but more often in e-learning. Illustration explainer videos use drawn characters and environments to tell a story around a product or solution and convey information.
The humorous and cheerful nature of the visual presentation - often in comic style - makes the explanatory video particularly appealing and entertaining. This is often very helpful didactically, especially with rather complicated topics. Photorealistic explanatory videos are those in which films are created from existing CAD files or specially created renderings, for example, in order to clearly show how something works or how processes work in the technical field. Although this style is relatively time-consuming to create, it is probably the most factual style for explaining functions and circumstances.
How does your own explainer video benefit you and your company? A good video can have a positive impact on your company in many ways. It allows you to present complex issues in a simple and appealing way so that your target group understands your product or service better. By publishing on platforms such as YouTube or social networks, you increase the reach of your message and attract more attention. With your own YouTube channel, you can build a loyal community that regularly searches for new content.
Where can you publish your good explainer video once it's finished? There are various channels that are suitable for distributing your explainer video, depending on which customers you want to address and what goals you are pursuing. On product pages of a website, it can be used to inform visitors who have reached the page via Google search or advertisements about the benefits of a product in a compact way without them having to wade through long texts.
It is also suitable for use on YouTube, for example on the company channel. This allows you to reach a wide audience, encouraging interaction and increasing visibility on the world's second-largest search engine. On social media such as Facebook, Instagram, LinkedIn and Twitter, you can use explainer clips to share them with your network of followers and clearly communicate your offer. This increases your reach and boosts engagement through shares and likes.
Explainers can also be used in email marketing in newsletters or automated email campaigns to inform existing customers about new products or services and encourage potential customers to make a purchase. Less obvious, but all the more effective, you can also use your video as a visual aid in online presentations and webinars. They help to explain complex topics clearly and improve participants' understanding.
You can use your video as teaching material on e-learning platforms or in digital courses to support the didactic process and increase learning success. At trade fairs, conferences on exhibition stands or in presentations, you can use it to give visitors a quick and concise overview of products or services and arouse their interest. In internal communication, they are a good tool for training employees or as a source of information for new team members. They make it possible to impart knowledge quickly and efficiently and facilitate familiarization.
Animated videos in sponsored posts or video ads on social media platforms are suitable for ads on Instagram, LinkedIn or other social networks. This allows specific target groups to be addressed with a very clear and simple message. This in turn has a positive effect on the conversion rate. Finally, explainer videos can be used in conjunction with press releases or PR campaigns to provide journalists and editorial teams with a clear insight into the topic and promote media coverage.
Banks and insurance companies can use such a video to explain financial products and services in an understandable way and thus gain the trust of their customers.
Hospitals, clinics and medical specialties can use explainer clips to inform patients about treatment options, preventive measures or how to deal with specific diseases.
An animated film is ideal for presenting technical products and services in an understandable way and convincing potential customers of the benefits.
Schools, universities and e-learning platforms can use videos to convey teaching content in a clear and easy-to-understand way and thus increase learning success.
Videos are helpful here to make the mission, goals and projects of non-profit organizations accessible to a broader public and thus generate donations and support.
These videos are useful for start-ups to present new software solutions or innovative products in digital sales quickly and precisely. In this way, they can quickly achieve success in acquiring new customers and strengthen their market position.
Animated videos help production companies to present their manufacturing processes, product lines or technical innovations in a clear and understandable way in order to convince customers and business partners of their services.
Animated explanatory films offer numerous advantages, such as simplifying complex topics, increasing understanding and customer loyalty, increasing the conversion rate and differentiating from competitors. They are ideal for marketing campaigns, internal communication and training purposes.
The ideal length of an explainer video depends on the complexity of the topic and the customer group. As a rule, an explainer video should be between 60 and 120 seconds to keep the viewer's attention and convey the most important information concisely.
Authorities and institutions can use how-to videos to explain complex procedures and processes in a way that is accessible to citizens and thus improve transparency and public understanding.
Explainer videos are an important part of a successful video marketing strategy, as they simplify complex topics, improve the understanding of products or services and can positively influence the target group's purchasing decision. To use explainer videos effectively in your video marketing, you should first create an appealing and informative video that is tailored to the needs of your customers. Publish the explainer video on various channels, such as your website, social media platforms and YouTube, to achieve a broad reach. Use targeted social media ads and optimize your videos for search engines to increase visibility. Don't forget to monitor the success of your campaign by analyzing metrics such as click-through rate, dwell time and conversion rate and adjust your strategy accordingly.
Whether comic style or illustration style, an explainer video should always be individual. Let' s discuss in person how we can use our expertise to turn your goal into a target-oriented video. Request a collaboration for your explainer video production now.
