Business photography

Business photography: professional and authentic

Business photography: professional and authentic

Professional business photos are a must-have if you want to be perceived by your customers as a professional or premium provider. Regardless of your industry, the value of business photos has a positive or negative impact on the overall brand experience of your target group. Professional business photos elevate the initial contact with your customers to a level that inspires trust. They convey value, seriousness, but also entrepreneurial maturity. Excellent business photos are also one of the most important elements of the quality of your marketing materials.

Business photography projects of our customers:

Take a look at some authentic pictures of our clients that we have produced as part of their business photo shoots. We often combine these photo shoots with video productions to achieve maximum impact for our clients. And these could be your pictures too.

Scope of a corporate photography project

We only work with clients who want to use their photos strategically and for whom our service has a corresponding leverage in their daily business. If you are already organizing a photo shoot with you and your team, you should not just take a few business portraits, but directly create a comprehensive photo catalog for your company. Otherwise, the impact our work will have on your business will be virtually non-existent. In our introductory meeting, we will work out your needs together with you and then provide you with a customized quote.

Process of a business photography production

Whether you want to do a shoot alone for your personal brand or together with your employees, our collaboration always follows the same process. This way, we ensure that we learn everything about you and your individual goals with the images.

Step
1

Visual concept:

Your neighbor's uncle's grandson can also take a nice picture for you. But photos that go beyond an application photo or a simple business portrait require a visual concept. In which situations should we show you? Where should it be? What needs to be organized? How do the outfits in the pictures differ? We develop all these questions in a visual concept that serves as a guideline on the day of the photo shoot. Thanks to the precise planning, we already know exactly which photos we need on location. This makes production much more efficient and increases the output.

Step
2

Business photo shoot on location:

Now it's about photographing you. As photographers, we want to generate precisely the images that will add individual value to your business. In our work, we attach great importance to ensuring the best possible output for you. By shooting in different outfits and settings on the day of production, we can perfectly realize many different motifs and thus provide you with an extensive image pool.

Step
3

Post-production & handover

In post-production, we select the best images from the many thousands taken during a shoot and edit them. It is important to us to always maintain a natural style, as you and your team also want to be perceived as authentic people by your target group.

Request for business photography:

If you want more than just a boring business portrait, then we are the right partner for you. The results of your business shoot and their impact on your company will inspire you!

Request now

Factors of successful business photography:

Authentic business photos are characterized above all by high quality, professionalism and authenticity. While inadequate or careless photography often stands out due to poor lighting, unclear messages or an inadequate representation of people and motifs, targeted business photography focuses on the targeted communication of corporate values and messages.

The decisive difference between average and excellent photos lies in the ability to make the uniqueness and identity of your company visible without words through visual language and presentation alone. Targeted photo content reflects your company's claim and emphasizes its unique selling points. Inferior images can dilute or even damage the corporate image by conveying an unclear, contradictory or inconsistent brand message.

In addition, professionally realized business photography reflects the professionalism and seriousness of the company. High-quality and carefully composed photographs gain the trust of customers. It is therefore all the more important that you choose a partner for the realization of your project who has extensive know-how in the field of photography and is able to translate your thoughts and goals into high-quality images.

This is how you should use business photos:

There are many ways to use business photos strategically in marketing. You can use them on company websites to introduce the team and managers or to give an insight into work processes. In printed brochures, business photos lend texts more authenticity. In presentations, they enable a more personal connection to the audience. Internally and externally, they are used in employee magazines and press releases to visually depict important events. Business photos offer great opportunities to strengthen brand identity and present a professional image.

Strategic importance of images

Business photos have a comprehensive significance for your business that goes beyond your presence on social media. A professional image is crucial for impressing customers and business partners. High-quality photos lend seriousness and professionalism, both online and offline. They are a valuable marketing tool for building trust and standing out from the competition. At the same time, they help to strengthen your brand identity. Deliberately designed images allow you to visually communicate the uniqueness of your company and create a consistent brand experience. Last but not least, professional business photos increase the credibility of your company. They convey professionalism and quality, which strengthens the trust of customers and business partners. It is therefore worth investing in comprehensive imagery that goes beyond social media. This will give you a professional image, strengthen your brand identity and increase your credibility. Use the power of business photography to ensure long-term success for your business.

FAQ on the subject of business photography

Yes, our photographers are an integral part of our team. They are supported by our project management team so that they can concentrate fully on the creative implementation of your project.

We always shoot on location for one day. Before the actual shoot, you should plan 1-2 appointments in which we work out the visual concept. We need one hour of time with you for each of these appointments. The total project duration can vary between 2 weeks and 8 weeks, depending on how quickly we make progress together in the organization.

 

It is important that you conclude a contract with your employees that allows you to use their recordings. We will be happy to provide you with a template for such a contract, which you can then customize according to your individual needs.

We can either take photos at your premises, at one of your clients' premises or at a location from our network.

No, we believe that business photos should be taken in real life. In a studio, photos are taken purely for advertising purposes, which is not our approach. However, if it is absolutely necessary, you can rent a studio anywhere.

 

 

 

Can I use the results of our collaboration only on my website or also on social media?

No, for a pure portrait shoot of a single person there are other service providers who specialize in this.

Yes, of course! Start-ups also have the right to perfect photos and we are happy to support them with their photographic needs.

In addition to the production team, it can be useful to involve a make-up expert. For larger productions, the support of a home stager can also be helpful to prepare the location. However, this is rarely necessary and is more common in advertising photography, as seen on "Germany's Next Top Model".

A good atmosphere on set, careful planning and respectful interaction with one another help to create a relaxed atmosphere. We do our best to implement these points on location.

Of course, you can use the results of our collaboration wherever they fit in with your branding and your company's success. Be it on your website or on social media - you decide how you want to use the photos to strengthen your presence.

Request your business photography project:

Let's get your business photography project off the ground together and visually communicate your philosophy and distinctive style on your website and marketing materials.

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