Industries

In which industries content marketing is effective:

Content marketing is mainly recommended in industries where sales cycles are long and the products or solutions are particularly in need of explanation. These include complex IT or consulting concepts in particular, but also the decision to study a subject or a place of study. The content that we produce for our customers from a wide range of industries is united by the fact that it allows the target group to delve deeper into a topic and create emotional and authentic points of contact with the core of a brand and an organizational identity. By providing our customers with more or better information about their offer to their target group through content, the chance that cooperation will ultimately take place increases significantly. Content marketing therefore makes sense in consulting, the IT industry, the education sector, the travel industry, mechanical engineering or production and basically in almost every other B2B industry.

Content marketing is also proving to be a powerful tool in HR marketing. In a world where qualified talent is becoming increasingly competitive, content marketing in human resources offers a unique opportunity to increase a company's attractiveness as an employer and target the right candidates. By sharing insights into the company culture, employee success stories or information about career paths and development opportunities within the company, potential applicants can build an emotional connection with the company. This type of content not only helps to increase the company's visibility in the job market, but also helps to achieve hiring goals by attracting the right candidates who are both a technical and cultural fit for the company. Furthermore, content marketing in HR can help to strengthen the employer brand and portray the company as a place where talent can thrive and develop.

Content marketing industry overview: Success stories

Although the challenges in sales or HR marketing are similar in many industries, each industry has its own peculiarities when it comes to solving problems. That is why we have compiled an industry overview for you here. On the subpages for the respective industries, you will find current projects that show you how we have solved our customers' individual challenges in these industries with high-quality content.

Request a content marketing project:

Would you like to start a content marketing project in the area of sales marketing or recruitment with us? Then request your next project with us here. We look forward to working with you!

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